How to get started in blogging

29 May 2011


If you have a few blog followers you may, like me, get an immense number of emails, facebook messages, tweets and perhaps esp vibes from people wanting to start their own blog and be really successful. 
I think some people judge whether a blog is successful on how many thousand followers someone has, how many giveaways, and whether or not they have paying advertisers. A lot of people then think, hold on a minute - How did they get to this point? How can I make money? How can I get free beauty products?
From my point of view the truth is that there is more than one different way to get to the end point of being a successful blogger, and some of your most favourite blogs (and all of mine) aren't created because the person started off wanting to 'have a successful blog' they are just about a girl talking and sharing information about products. I started mine as I was in awe of lollipop26 and wanted to be just like her lmao! Laura is so nice, and clearly I am a sheep, you'd think I was 14 not 24 when I started writing as that does sound really sad reading it back doesn't it, but hey it's true.
Personally I didn't have girl mates to chat about hair tips or makeup products, and the cat just doesn't seem interested ;P I have a few more now but they have all been made via blogging or Beauty Retreat.
I am presuming that a lot of people ask me how to get a blog or how to get stuff free because they have asked others they aren't willing to spill the beans on how they did it?
My Advice
If you’re going to start writing a blog you can't just expect people to find you after just writing one post and not doing any networking or making friends.  You can't just cross your fingers and hope it all goes ok.  You need to have a plan, perhaps you are a 50 something blogger who has a small child and wants to share tips, perhaps you are amazing at different hairstyles and want to share your knowledge with others.  Just think of you unique selling point and stick to it - preferably don't nick someone else's as if they are more established than you, then what's the point. I guess my USP is that I do not claim to be good at anything I just love makeup and skincare and want to share the good, bad and ugly with straight up reviews and if I can impart some tips along the way, so much the better. Or to sum it up: Beauty - no bullshit.

When you start your blog you have no presence, no readership, no audience and no hits. To change that you need to get amongst it! Join twitter, make friends, follow other blogs and comment on them. My advice is DO NOT do the 'follow me and I'll follow you' or leave your blog link as a comment people find this highly annoying, I find it quite rude and generally delete most comments like that. I don't spam you so don't spam me!

Instead try to actually read others blogs and see what works for them, take that information and apply it to your blog. As you learn and interact more, your blog will grow more.

By the time I had been blogging for about 9 months I had been given a few opportunities to attend nice PR events and review free products and my advice on these is as follows from what I have experienced:

If someone offers you something free to review - 

  1. Ask when they need the review by, sometimes they want it that week - personally I haven't even had time to use it let alone review it in a week!
  2. Ask if they want you to post your honest feelings or if they would rather just be given feedback by email if your review is negative - some people can't take the heat and in all fairness PR companies don't want their product slagged off as the client will have their guts for garters normally.
  3. Don't send PR companies emails with big lists of things you want to get free, PR companies have girls working for them, often pr's go to the same events and chat, do you want them to all know you for being 'the blagger'? I have heard people talking about a blagger before at a pr event so remember be nice! People talk ;P

If you go to a pr event


  1. Be nice!
  2. Meet other bloggers and if you are crap at names like me, still try not to call them by their blog name, write it down if you have to.
  3. Don't expect other people to know who you are - you're not JLO!
  4. Try and make friends with pr people that you deal with, that way if you have to say to them 'look this product stinks/is crap/turned me orange' at least they know you aren't being funny, it's truly just the honest feelings on a product.
And have fun! As tiring as writing a blog post is sometimes for me with a full-time job and a part time job, I do love it. Hope this helps someone x

36 comments:

Annette said...

I love Beauty Blogs - yours included of course! Great post. The thing that would hold me back from blogging are the evil people who write hurtful things for no reason. Not sure i'm thick skinned enough. I'm so pleased that you and others don't let this stop you because i would be gutted without my daily beaty blog fix! Long may you all continue:-)X

About Makeup Savvy said...

Great post - some really great points that I'm sure will be really helpfull to newer bloggers :)

Fee x

GothamPolish said...

Thanks for sharing your valuable insight and advice :)

Emily said...

Thanks for writing this post, it's so helpful. I'm a new blogger and at the start, I was so worried about how many people would view my blog, but after a while, I've come to realize that blogging isn't about how many followers you have, but about writing about things that you interest you. It is easy to be overwhelmed when you first start out, but I think if you stick at it, and continue to write about things that you love, then you can't go far wrong.
Thanks again. Emily.xx

The Chap said...

This is great advice, I think this is the same for male grooming blogs to. I struggle to get hits sometimes. Maybe it's because I'm a male blogger who knows. The scary thing is meeting people at events. I lack confidence with that sort of thing. Thanks for the advice.

MissBrittanyBoo said...

What an awesome post. I really like the points you made... and as a new blogger myself, I appreciate posts like this :)

Have a great Sunday!

Brittany

Holly said...

fab advice Sarah xxx

Hair and Beautylicious said...

But what if a person replies back in relation to the blog post, but adds their blog link @ the bottom? Is that still classed as rude, in your opinion?

Interesting blog post though :)

Sarah said...

To answer "But what if a person replies back in relation to the blog post, but adds their blog link @ the bottom? Is that still classed as rude, in your opinion?" Well thats exactly what I was saying leaving your blog link IS annoying. Look on twitter or google 'annoying blog comments' you will find a lot about people moaning how much they hate it. It's called spamming for a reason.

JoJo xx said...

Great post! Thanks for the advice :)

xo

Hair and Beautylicious said...

@Sarah - Not quite sure I made my reply clear, as I meant leaving a comment in response to the blog post BUT then signing it with their blog link @ the bottom. Or maybe you did understand? lol

Nevertheless sounds like a v 'touchy' subject with you, which to be honest, more should be out there on it, as I had no idea that it highly got on the goat of established bloggers.

But nevertheless, still a fab post :).

Ms Bubu said...

Thank you Sarah!

I do not think you are sad starting your blog at 24 in awe of Laura Lollipop, I started mine at 27! But, like yo, I do not have any female friends i can talk to about makeup, so blogging and commenting on blogs do the trick!

Thank you for your tips!

Sarah said...

Yes I understood perfectly well what you mean and answered as such. I find it annoying, a lot of people find it annoying and my suggestion is so that new bloggers don't do it, because who wants to come across as annoying? Perhaps some people do.

nicoletta said...

Brilliant post, i totally agree with everything you said. I think the people that blog just for freebies soon giveup when they realise its hard work and the time put into blogging far outways any freebies sent yourway. lol.
I didnt know where to start like most people but twitter and chatting to others really helped me a lot xx

Summer said...

This is such a great post, thank you so much :) I've actually just recently started blogging and it's great to hear some tips on it. I'm guilty of linking my blog in a comment, I thought that was a good way to let people know that you blog, but I'll have to rethink it now I guess. Thanks again, you helped me a lot <3

Ally said...

Really good post with some actual advice. Thanks. :) x

thehouseofy said...

Haha, I just wrote my first post an hour or so, and then stumbled onto this! Is this karma or what?
In all honesty, beauty stuff relax me, they're so easy to think about, I just see a blog as an extension of that philosophy...
I'm just jumping into this with no plan whatsoever but I don't mind, it's just fun.
Thanks for all your great advice :)

Claire xx said...

A great guide - Thanks for posting.
cc

musicndaydreams said...

I started my own blog a few weeks ago after reading yours & a few others for a few months now so this post has been really helpful! I've got a total of 2 followers on friend connect haha & nearly 300 views so I'm hoping this is a step in the right direction!!

I think, like you, I am interested in beauty/skincare & while I'm definitely no expert I'm definitely learning :)

I'm a big fan of your blog, you seem really down to earth & honest & I always look forward to new posts!

Lois xx

Esha said...

A really helpfull honest post, thank you:)

productdoctor said...

Great post, as a new girl on the block I find this to be really helpful advice!

nidhi said...

Thanks for such a informative post..i my self is a new blogger although i have very less followers but that doesn't make me dishearted and stopped me writing about my love to cosmetics.

Lou Lou said...

Great post which as a new blogger I've found really useful. I was nervous about starting my blog but then thought what have I got to lose? Have met some lovely bloggers on Twitter who encouraged me too. :) x

Kitten said...

Great post and great advice, thank you! :)

Dollsworld said...

Wow this is so helpful, Im starting out and loving it but early days and i really appreciate the advice. By the way great blog!

Charlie said...

Great post loola!
Charlie
www.ladyofthelane.com

JOKE! Actually though, give me about twenty minutes and then check out my blog. It'll be worth your while I promise xx

pinkyliciousvita said...

omg this is so helpfull....
ive been doing blog post for few months now....n i can't seem to get many followers....but really thnx for the lovely advice...
x

Maisky said...

Thanks for the great advice!

BeautyBangs said...

Just getting started with blogging and your advice is brilliant! Really down to earth and useful.
Steph x

Elisa - Nuvole di Bellezza said...

Hi! I am a new follower!
Compliments for your blog!

If you like you can come and visit my blog

http://nuvoledibellezza.blogspot.com/

I would be honored to have you among my followers!

Charlie said...

Great advice, thank you :)
I have jsut recently started blogging, and I have found that it is a great way to get my ideas down on (virtual) paper! I am quite a creative at heart and hopefully my blog will help me uncover it!
Great tips and advice
Thanks
Charlie
xx

lazy dazy said...

thanks for the advice

Serafina said...

Thanks for your tips, I really enjoyed this blog entry. I've followed beauty blogs for ages and now I'm trying to start up a blog but it's incredibly amateurish at the moment. As you said, the more you read other blogs the more you pick up hints and tips! I've realised I need to SERIOUSLY improve my camera skills, hehe!

All About Hair said...

This is great advice, I'm a new blogger so it's so interesting to hear advice from established bloggers.

I'd love everyone to follow my blog and let me know what you all think!

Daralyn
x

Skin Scrubs said...

I've been blogging for over a year and I'm still learning stuff. Yes it can be frustrating sometimes but above all else I love it because I have a place to talk about all the beauty stuff I love whether someone reads it or not.

Thanks for the advice about PR events. I've never been invited to one but if I do at least I know some tips although I think common sense like being friendly is obvious.

Thanks for the post v. helpful. x

HelloKittyx94 said...

I read this post when I first started blogging and have re-read it just now as I am taking my blog a lot more seriously now - two months in I only have 31 followers but it means so much that people actually like to read me chatting on about my unhealthy obsession?! But thanks so much for this advice, hopefully soon in the future I can utilise it :) xx

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