Fashion and beauty bible InStyle has teamed with Selfridges the world’s best department store to launch a media first – Best Advice We’ve Ever Heard – a multi-platform little black book of secret beauty advice.
Spreading and sharing beauty wisdom is a female-bonding rite. Best Advice We’ve Ever Heard harnesses a wide range of tried and tested tips from A-listers, industry pros, the InStyle and Selfridges beauty teams and
readers. Beauty advice can be shared by logging onto
Based on the popular monthly beauty column in InStyle magazine, the Facebook page has been designed to share with readers all the best advice that has been gathered from industry experts, editors and celebrities and
to hear readers’ top tips. A clever edit of insider beauty secrets, alongside genuine readers’ advice collated through an interactive Facebook site.
This advice will then be presented in a standalone beauty bible; a 40 page perfect bound supplement, distributed within the September issue of InStyle.
Selfridges’ social media platforms will support the activity alongside in-store activity to take place in May and September across the UK. As well as sharing advice, the Facebook page will include video content with tutorials competitions and prizes and beauty buys of the day.
I’ve put my best beauty tip on there (use Gelish) – have you put one up?