A Colourful Day Out at the 2016 Qatar Goodwood Festival


A Colourful Day Out at the 2016 Qatar Goodwood Festival

Last Thursday, I was invited along to Day 3 and Ladies’ Day of the 2016 Qatar Goodwood Festival in Sussex with the lovely Dove ladies to celebrate Dove Invisible Dry Antiperspirant and their #100colours campaign. This renowned event has a special charity race which raises money and sees female jockeys taking to the track wearing colourful silks designed by prominent female fashion designers. Colour Confidence and Girl Power at its finest!


To celebrate the #100colours campaign, Dove collaborated with leading fashion designer Gok Wan, to create a real-world dress made from 100 different colours.  The dress was unveiled at Goodwood Ladies Day, where I had the opportunity to see the dress at the Dove 100 colours tent and had some fun with my friends Fei and Dani in the photo booth, which was awesome.




Goodwood is the most amazing place for people watching, with women sporting their most colourful outfits and hats.  I was excited to get out and meet some of the women and ask them how wearing colour made them feel.  Interestingly, I found that the women wearing bright, colourful outfits were very approachable and happy to chat to me.

This year, bright pink, yellow, red and blue were popular colours, along with white and navy. I asked the ladies why they picked the colour they were wearing and most confessed that their choice of colour was either because it was their favourite colour or because they had previously worn the colour and received compliments, meaning they felt more confident sticking to a similar shade again.

A couple of ladies mentioned that they wore or didn’t wear certain colours or outfits depending on the feedback they received from their children, you definitely know where you stand with kids, they sure do tell you how they really feel! One lady had colour coordinated with her daughter in matching yellow outfits (third picture on the right, little girl’s face not shown for privacy), and they looked fabulous.  I also got to meet Jenny Pacey, former Olympian and Gladiator (main picture), who looked beautiful.  What a lovely lady. Her dress is from Maje and she accessorised with a nude Miu Miu clutch and Louboutin heels.

If you’ve got a lot of weddings and events to go to this summer two ladies gave me the same, money saving tip for you! Purchase a white dress so you can switch your look up with different colours of jacket, cardigan or accessories and wear the same dress to multiple events, rather than purchasing different outfits. I think this is a great idea.  If you’re looking for a really different type of hat take a look at www.hthats.com who do hat hire and bespoke millinery for race days. Renting is a great idea if you don’t go to events like this often and won’t need a hat you can keep.


I was really flattered that quite a few people commented on my choice of dress saying they had never considered wearing yellow before but might do now. I was glad I picked well and I hope I have inspired some ladies to be more colour confident!

Speaking of my outfit, Dove challenged me to wear a colourful dress on the day in order to put their Dove Invisible Dry antiperspirant to the test.  I spritzed the aerosol on my underarms and popped a bit of the Invisible Dry roll-on in my cleavage, donned my new, colourful dress and put it to the test.

At the end of the day I was still fresh, with no white marks in sight!  The formula is totally transparent, leaving no residue or discolouration on any shade of clothes, including yellow. It’s incredibly light but I didn’t need to reapply throughout the day. It feels gentle on the skin due to the ¼ moisturising properties so it won’t leave you with sore dry armpits.  If you love your colourful outfits but don’t want white marks, give Dove Invisible Dry a whirl for yourself.

olden birthdayparty essentials
Dress from Asos, Bag from I Know The Queen, Shoes from Ted Baker, Watch from Olivia Burton, Fascinator from Johnny Loves Rosie

I chose a simple, burnt yellow maxi dress from Asos, paired with a red and yellow fascinator from Johnny Loves Rosie.  I went for rose gold accessories, with red and rose gold heels from Ted Baker, my Olivia Burton Rose Gold watch and some simple rose gold stud earrings.  I carried an ‘I know the queen’ gold glitter, rainbow clutch bag. I decided it was the most fitting bag I could wear for the #100colours event and it proved very popular with the girls and other race-goers!


I really loved the chance to wear something colourful for the event.  It gave me a real confidence boost.  Sometimes you do get people looking at you, but you need to be confident enough to realise it’s because you look great!

I heard someone shout out to me at Victoria station and thought ‘oh dear…’ then I realised he had shouted ‘fabulous colour darling’! So don’t be afraid to wear colour girls, you’ll probably get lots of compliments.

Why not try wearing something a little more colourful this week, and see if it gives you a little boost?  Remember to pick yourself up one of the Dove Invisible Dry deodorants, to ensure your new colourful look doesn’t get spoiled by unsightly white marks.

Dove Invisible Dry aerosol (75ml RRP £2.79, 125ml RRP £3.79).  Roll-on (50ml RRP £2.39) all are available in all good pharmacists and supermarkets.